Kellogg strategy Essay Example | Topics and Well Written Essays - 3000 words

Kellogg strategy - Essay Example Kellogg’s Yogos, cookies and crackers like Kebbler Cookies, natural organic and frozen like Eggo and Loma Linda, and also specialty channels like Kebbler Graham Crackers Crumbs and Kellogg’s Stuffing Mix. It can be said that the company is currently successful in its marketing and production strategies since it was reported in its 2009 annual report that the company has exceeded the targets they have set. Shown in the following table is the summary of the net sales and net sales growth from 2006 to 2008. This shows that from 2006 to 2008 the net sales of the company are increasing significantly despite the reported economic problems worldwide. This goes to show also that people still rely on the food products of the company despite all the identified problems that affect the world and each and every household. The company operates in different countries worldwide and is highly visible and represented in the United States, United Kingdom, Asia-Pacific (including South Africa), and Latin America. The following table shows the net sales of the company in these geographic areas. The report shows that the United States is still the biggest market of the company while the Asia-Pacific is yielding the smallest net sales. It should be noted though that from 2006 to 2007 the net sales of the company across all these geographic areas is increasing significantly which shows that their promotion strategies are effective. They should however increase promotions and marketing in the Asia-Pacific since this is a potentially large market. The company continues to strive to better its products by improving each and every item that they market by providing support to its research and development department. There was an increase in financial support from 2007 ($179M) to 2008 ($181M) that shows the important role of the R&D for the company. As part of their strategy for growth, they continue to improve on their products and quoting their 2008 annual report â€Å"Our

His202 Essay Example | Topics and Well Written Essays - 1250 words

His202 - Essay Example This movement aimed at destroying the political power of the saloons’ based local bosses. It promoted suffrage of women to a more pure female voting in the arena. The activists involved in this movement came together to reform the local government. During that period, corruption during made politics a very dark activity and the nation responded by having a progressive movement. The cities were overcrowded with very many laborers who were very poor as a result of very poor working conditions. There were growing issues or challenges such as very fast economic changes and social changes which resulted from the revolution in industries in the entire America. This movement established itself outside the government and later on forced the whole entire government to take control and deal with the vital challenges facing America. This movement started in the year 1896 and this was before America entered into the World War 1 which commenced in the year 1917. The people in the middle class social ladder and supporters such the lawyers, business persons, teachers, ministers and physicians were the main people where the movement drew its support from. The people namely the progressives who were the activists supported scientific methods of operating the economy. These scientific methods involved applied economics, schooling, theology, education, finance, industry and the families also. The progressives felt that this way of operation was the best and more efficient and saved on time unlike the traditional way of operation which was a waste of time and a ground for inefficiency. The commitment of the progressives focused on changing the manner in which the state operated, changing the society’s lifestyle and finally improving the economy. Investigative journalists also referred to as Muckrakers type of journalists were among the people who helped in making the movement a success were. Muckrakers were those journalist who